RON WARRINGTON
PRESIDENT

Mr. Warrington originated, with his colleagues, the RFP methodology and auction technology that forms the foundation of GenEnergy’s supply procurement services.  Over the most recent six years he has worked with Utilities, Energy Service Providers, and Customers as they have negotiated contracts, developed strategies and created products addressing competitive wholesale and retail markets.

Mr. Warrington has advised and supported many utilities and commercial/industrial customers on energy procurement strategies, including RFP development, auction design and risk management methods.  Most recently, he counseled Ontario’s largest electricity customer (over 250 MWs)on their energy strategy.  For this and other clients he developed a comprehensive portfolio risk management approach that leverages GenEnergy’s RFP and contract design process, culminating in a competitive auction.

Mr. Warrington brings expertise in finance and financial instruments, market strategy and customer service as well as new product development.  His experience includes corporate finance and lending at Chase Manhattan Bank, venture capital and private equity investing, and management consulting for CSC/Index.  His consulting clients have ranged from multinational utilities to Wall Street investment banks, where he has developed new financial businesses and redesigned customer service organizations.  Mr. Warrington previously served as the President and COO of US Public Communications, Inc., a private telecommunications firm created following deregulation in that industry and sat on the Board of Directors of Communications Central, Inc. (NASDAQ:CCIX), the surviving company of a merger with USPC — prior to its public offering in 1993.

Mr. Warrington’s supply procurement clients have included Pacific Bell/SBC Communications, the Shorenstein Company, Newmarket Hydro, Ontario Power Generation, Upper Canada Energy Alliance, Falconbridge Limited, Noranda Inc., and C3 Communications, among others.

Mr. Warrington received his BA in Economics from University of California at Berkeley and his MBA from Harvard University.

Contact:

MICHAEL L. BORDEN
DIRECTOR, SOUTHEAST SERVICES

Mike Borden has over 22 years of broad-based energy industry experience.  He has held key positions in power plant development, energy marketing and trading, and energy procurement.  Mr. Borden has significant experience in power and natural gas commodities.

While working as a director for PanEnergy Trading and Marketing Company (subsequently, Duke Energy), Mike took the initiative to recruit, train and manage PanEnergy’s first real-time power trading group in Houston.  By recognizing important differences between power and gas logistics, Mike led the real-time group to profitability within six months of formation.

Mike Borden's professional, results-oriented approach drives his ability to improve business results by resolving complex energy issues.  His experience has taken him from an analyst position in the Conservation Division at the California Energy Commission to an officer position in the development group at one of the few remaining highly successful independent power producers, Cogentrix Energy, Inc.  In between, Mike held various positions with Pacific Gas & Electric Company, PanEnergy, Duke Energy, and Avista Energy.  Mike has demonstrated the ability to develop and implement effective energy strategies.

Mr. Borden holds a Bachelor of Arts degree in Economics from Cornell University, Ithaca, NY (1977).  He completed all course and exam requirements (except dissertation) for a Doctorate in Economics at the University of California, Davis(1977-1980).

Contact:

SNULLER PRICE
VICE PRESIDENT

Mr. Price has extensive experience in supply procurement as well as the transmission and distribution (T&D) planning business.  He has 10 years of experience supporting clients with financial and regulatory analysis, prudent development of RFPs, due diligence support of T&D capital projects, and utility capital planning and budgeting process changes to meet regulatory or strategic corporate goals.

Mr. Price also managed the day-to-day development of an on-line wholesale power exchange that facilitated wholesale power trading in the West.  This exchange developed a super-peak energy block designed to bridge the gap between the wholesale and emerging retail market in California.  Market participants include most major western power traders and other large wholesale energy suppliers.

Mr. Price is a well-recognized expert in the assessment of distributed resources (DR) including distributed generation (DG), co-generation, renewable energy, load management programs, and demand-side management (DSM).  Mr. Price and the Genenergy team can address the difficult issues involved in handling increased involvement and oversight by regulators.  He has helped clients improve their existing processes to provide more information and better justification of supply procurement and capital projects.

Mr. Price earned his M.S. in Engineering Economic Systems and Operations Research at Stanford University and both his B.A. in Economics and B.S. in Engineering from Swarthmore College.

Contact:

DEBRA LLOYD
DIRECTOR, HEAD OFFICE

Ms. Lloyd has over 10 years experience providing economic and strategic analysis, support, and training to electric utilities and their customers.  She has been instrumental in the financial analysis and design of GenEnergy's power procurement auctions.  Ms. Lloyd's consulting work is focused in the fields of supply procurement, market analysis, risk analysis, strategic planning, market design, and regional transmission organization.  Her regulatory work covers market power, due diligence analysis of procurement decisions, retail access, and transmission pricing.

Ms. Lloyd has co-authored several papers and reports on market operation, resource planning, transmission pricing, profitability analysis, and the use of disaggregated costing for utility planning and pricing. She also developed and presented training seminars on supply procurement, risk management, electricity commodity trading, and profitability analysis.

Ms. Lloyd earned her B.S. in Mathematics for Business from Middlesex Polytechnic, UK, and her M.S. in Operations Research at Stanford University.

Contact:

CARMEN BASKETTE
ASSOCIATE

Ms. Baskette joined the company in early 2002 after receiving her MBA and MS in Natural Resource Policy at the University of Michigan.  Her past research has focused on business opportunities for distributed energy resources within federal and state electricity restructuring policies.  She conducted a capital budget evaluation study for an ARCO Alaska, Inc. oil-drilling program on the Alaskan North Slope and developed a model for reducing financial risk in the budgeting process.  Additionally, Ms. Baskette completed consulting projects with Ford Motor Company in Cologne, Germany and Detroit Public Television, in Detroit, Michigan.

Prior to graduate school, Ms. Baskette worked as a Business Development Associate at Maxymillian Technologies, Inc., an environmental remediation firm in Boston, Massachusetts.  Ms. Baskette earned a BA in Geology and Environmental Science from Wesleyan University.

Contact:

DR. REN ORANS
Dr. Orans founded E3 in 1993 following the successful application of an entirely new costing methodology for Pacific Gas and Electric Company in their 1993 General Rate Case.  This seminal work led to detailed area costing applications in pricing, marketing and planning for many utilities, including Wisconsin Electric Company, Niagara Mohawk Power Company, Central and Southwest Utilities, Tennessee Valley Authority, Ontario Hydro, BC Hydro, Hydro Quebec and Hawaiian Electric Company.  Dr. Orans has provided expert testimony on market reform, stranded costs and transmission rate design.

Dr. Orans received his BA in Economics from the University of California (Berkeley) and Ph.D. in Civil Engineering from Stanford University.

Contact:

DR. C.K. WOO
Dr. Woo specializes in public utility economics, applied microeconomics and finance.  He has conducted research on electricity market reform, public utility pricing, reliability planning, demand side management evaluation, marginal costing, and applied finance.  He has testified and prepared expert testimony for use in regulatory proceedings.  His current research interests include market reform and deregulation, electricity market integration and price competition, transmission pricing, electricity market price volatility and risk management, and rate option design.  He has published over 50 articles on deregulation, electricity pricing, integrated resource planning, reliability planning, demand estimation, and applied finance.  Recognized by Who’s Who in Science and Engineering, Dr. Woo is an associate editor of Energy—The International Journal for a 3-year term of 2002-2004.  He is currently a member of the editorial board of The Energy Journal and has served as their guest editor for a special issue on electricity reliability.

Dr. Woo received his BA in Economics from Concordia University, (Quebec), his M.A. in Economics from Queens University (Ontario) and his Ph.D. in Economics from the University of California at Davis.

Contact:

BRIAN HORII
Mr. Horii has a wide variety of experience in both competitive and regulatory areas of the energy industry.  He has provided auction bid values for California Fossil plants under deregulation, including issues such as emission credits and potential offset costs, site land value, and historical interactions between the plants and the communities.  In addition he has evaluated the impact of competition on the Alaska railbelt utilities on behalf of the Alaska Legislature; analyzed market segments for micro generation options under unbundled rate scenarios; forecasted stranded asset risk and recovery for North American utilities; and created unbundled rate forecasts.  Other work in the area includes: teaching courses on profitability analysis for EPRI; performing customer market segmentation studies for PG&E and Ontario Hydro; designing a comprehensive billing and information management system for a major Energy Service Provider operating in California; and testifying before the British Columbia Public Utilities Commission on electric market restructuring.

Mr. Horii is also the primary architect of numerous computer models currently being used by electric utilities across the United States and Canada.  These models address such topics as evaluation of bilateral trading decisions in an open access market; estimation of area- and time-specific marginal costs; and dynamic evaluation of the potential local-area benefits of targeted DSM and modular generation.

Prior to joining E3, Mr. Horii managed Pacific Gas and Electric Company’s investigation into the Distributed Utilities (DU) concept, and also served as PG&E’s expert witness on revenue allocation and rate design in testimonies before the California Public Utilities Commission Publications.

Mr. Horii received his B.S. in Civil Engineering and his M.S. in Civil Engineering and Environmental Planning from Stanford University.

Contact: